Time to prioritise
With the print content approved, it was time to consider how AEMO’s text heavy report would be translated into the digital environment. With a multitude of varying highlights to represent, we worked in close consultation with AEMO to prioritise key areas based on content, relativity and the digital landscape.
With a green light for digital content we began wireframing the website. Distributing the information into modules over a single page with infinite scroll. This allowed the data to be revealed as the reader scrolled through the site, creating an intuitive user experience.
“With over 11,000 hits in the first month of the site going live, AEMO’s microsite is the perfect example of the need to consider both a print and digital outcome.”