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Parenting Research
Centre website

Building on our established relationship with the Parenting Research Centre (PRC), we gave their website a complete overhaul from the ground up.


  • Competitive analysis
  • Content strategy
  • Identity design
  • UX / Digital
Prcweb Screen Sketch
Prcweb Axure Sketch

Through direct consultation with the PRC Communication manager, we established a roadmap for the digital journey. Crucial to the website functionality was the PRC’s need to drive interested organisations to seek their expertise when requiring specialty research. After we defined the needs and parameters of the site, we worked with the PRC to determine how best the information should be structured in the new navigation system.

Getting inside the head of a user:

Our user experience (UX) knowledge proved invaluable when designing the PRC website. We workshopped methods to streamline content and make the user's journey as intuitive as possible. 

Having worked extensively with the brand prior to the website, we were able to easily adapt elements which we had previously created for a broad range of collateral. Elements such as iconography and infographics filled the void of imagery and provided visual relief to text intensive areas. 

Prcweb Responsive Note
Prcweb Responsive
Prcweb Screens

Leaving no stone unturned

To ensure both client and designer had a perfect understanding of functionality, we created each individual page in Axure before providing assets and copy to our web developer for the final build.

PRC were delighted with the end product. Their new website allows them to target and fulfill their marketing goals, while demonstrating  their reputation for excellence and professionalism in the wider research community. 

Prcweb Flowchart Prcweb Desktop Screens Prcweb Mob Screens