Getting inside the head of a user:
Our user experience (UX) knowledge proved invaluable when designing the PRC website. We workshopped methods to streamline content and make the user's journey as intuitive as possible.
Having worked extensively with the brand prior to the website, we were able to easily adapt elements which we had previously created for a broad range of collateral. Elements such as iconography and infographics filled the void of imagery and provided visual relief to text intensive areas.
Leaving no stone unturned
To ensure both client and designer had a perfect understanding of functionality, we created each individual page in Axure before providing assets and copy to our web developer for the final build.
PRC were delighted with the end product. Their new website allows them to target and fulfill their marketing goals, while demonstrating their reputation for excellence and professionalism in the wider research community.