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118 – 120 Argyle Street Fitzroy 3065 Melbourne, Australia

Greenbank Environmental

Greenbank Environmental (GBE) is one of Australia’s largest environmental traders. They have placed huge trust in us and we enjoy an amazing working relationship, built over many years on mutual respect. We have collaborated on a wide variety of exciting projects with truly innovative concepts and outstanding results.

Service

  • Branding
  • Art direction
  • Strategy & Planning
  • Print management
  • Web development
Gbe Three Screen

GBE originated as an educational body and have evolved to consultants, supporting customers with the trade of environmental credits. They were looking for a campaign to re-position themselves, so together we devised the catch phrase, ‘Try Greenbank’. This took the power of their positive word-of-mouth and turned it into a flexible campaign message.

This concept not only speaks to new customers, but to existing ones that may not be aware of some of the newer services GBE offers. This bold statement matched with imagery of GBE team members presents their brand for what it is – real people with a clear point of difference. The phrase and imagery established a versatile tool-set that can be tailored for printed collateral, expo signage and a new website.

Gbe Print
Gbe Bc

Website challenge

GBE were ready for a website refresh. Much of the current content was text heavy and the main function of the site was not clear. The original GBE site was dedicated to new participants in the environmental trading world – traders that did not have extensive knowledge. We conducted interviews with frontline staff to establish profiles of each user. This then enabled us to map each customer’s online journey through the site, highlighting the key features that were necessary and those that weren’t.

A technical requirement of this project involved ensuring the new content management system (CMS) could be used by the GEB team in a way that didn’t restrict design or style. Adding complexity to this CMS was the installation of a trading calculator. This involved the need to regularly update variables of industry products and changing government pricing. We worked closely with GBE to provide a solution that was intuitive to their customers at the front-end, but also simple for GBE to update at the back-end of the site.

Greenbank Animated
Gbe Mobs
Gbe Icons