Nationwide Group came to us with the task of launching their new safety initiative: What’s on the Line. Speaking to a diverse and preoccupied audience of contractors can be a challenge, so we created a brand campaign and story that can really cut through.
Nationwide Group provides towing, transport and roadside assistance services across Victoria, NSW, Queensland and WA. Due to the high risks associated with the type of services they provide, they needed to improve their safety culture, and came to us to help roll out their new campaign.
We worked with Nationwide Group to develop branding and a highlight animation for their new campaign, which needed to not only stand out to their contractors, but also remind them of the important safety measures they take every day.