The Institute of Postcolonial Studies
Branding & Annual Report
As the Institute of Postcolonial Studies (IPCS) prepared to enter a new and exciting phase – with hopes to reach broader audiences, build new communities, and deliver new programs they were in need of a new brand, website and Annual Report that reflected this.
As part of the rebrand we developed a logo and branded collateral (including business card, letterhead, envelope, and e-newsletter template), followed by their inaugural flagship Annual Report.
Our end-to-end website development for IPCS website included audit of the current Information Architecture (IA) + sitemap, restructuring of existing content for on page SEO, wireframing/prototyping, User Interface design, build of front and back end, as well as testing of WordPress CMS before go live. Other integrations into the website included Google Analytics (GA), Mailchimp CRM to manage form data, email subscriptions, membership details and donations through Paypal.
We created a new brand and website that IPCS are proud to stand behind, which you can see here: www.ipcs.org.au.