Telstra
e-Waste Campaign
This project began as a pitch of bold ideas, centered around the findings of Telstra’s Environment Strategy, that outlined Telstra’s interest in electronic waste management.
We pitched then defined the parameters of a Telstra business customer ‘e-waste recycling’ program with the purpose of piloting a first for an Australian telecommunications company.
We art directed a photoshoot to ensure the right blend of e-waste items were represented and the end product was a lively and engaging suite of materials comprising of custom designed point-of-sale units, eCycle collection boxes, document folders, letters, flyers, strut cards, pull up banners, posters and brochures – delivered right across Australia.
The outstanding volume of e-waste reclaimed and recycled during the pilot period was a great testament to our approach. Our Telstra eCycle campaign was a finalist in the UN World Environment Day Awards.
The outstanding volume of e-waste reclaimed and recycled during the pilot period was a great testament to our approach.
Our Telstra eCycle campaign was judged as a finalist for the UN World Environment Day Awards.
Getting into the detail
Unable to rely on existing brand elements to drive campaign imagery or language, we came up with: “We take your electronic goods, bads and uglies” which added a light-hearted touch to the campaign message. Later on, we put forward the idea of a photoshoot to ensure the right blend of electronics – most of which we had lying around our own office!
Agreed on by all, the images were widely used and gave life and light to the campaign collateral. The end product was lively and engaging suite of materials comprising of custom designed point of sale units, eCycle collection boxes, document folders, letters, flyers, strut cards, pull up banners, posters and brochures – delivered all over Australia!
