La Pleiade
Wine label

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  • Food & beverage

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  • Packaging
  • Art direction

Take one of Australia’s most influential winemakers then add one of France's most ubiquitous producers and you have a remarkable cuveé in the making.

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A chance meeting in the mid-nineties was the start of a partnership between two influential winemaking families, the Laughtons of Jasper Hill at Heathcote, Victoria and the Chapoutiers of Hermitage in France’s Rhône Valley.

A common belief in biodynamic farming led to the forming of a shared vision: to create wines that were from the opposite sides of the world, yet that were joined in the philosophy of their creation, as true expressions of their terroir.

We set out to deliver a label that matched this expression.